It feels like we have been transported back in time. Gen Zers are unboxing charm bracelets on TikTok, world-famous fashion companies are offering charm bars so customers can build their own charm jewelry pieces, and celebrities are wearing charm stacks to movie premieres.
If you’re wondering how and why charm bracelets are back in style in 2025, you’ve come to the right place.
The History of Charm Bracelets
While it is almost impossible to pinpoint when charm bracelets emerged in their modern form, charms themselves date back to ancient civilizations. The Assyrians, Babylonians, and Persians all considered charms to be symbolic objects that ward off evil spirits or bad luck. Moreover, in Ancient Egypt, charms were buried with the dead to protect them from the challenges of the afterlife.
Fast forward to the Victorian era, when charms began to signify social status and luxury. Queen Victoria’s fascination with jewelry made charm bracelets immensely popular.
During the post-World War II era, charms were considered souvenirs. Soldiers would bring back unique charms and stones from around the world and give them as presents to their families. Thus, charms became a means to capture emotions.
In the 2020s, charm bracelets became a staple of the fashion scene, blending nostalgia with modernity.
Why Charm Bracelets Are Back in Style
Here are five reasons charm bracelets (手鍊) are back in style in 2025:
90s Fashion Revival
The resurgence of 90s fashion has brought back many nostalgic pieces, including charm bracelets. The trend of mystery charm scoops has also gained momentum, mainly due to TikTok and Instagram. Each scoop contains around 25-35 charms and contains a mixture of colors, including gold, silver, and bronze. Charm bracelets are nostalgic, especially for those who followed the original trend.
Celebrity Influence
The visibility of charm bracelets in pop culture is another factor contributing to their popularity. Celebrities like Bella Hadid, Harry Styles, and Kendall Jenner are rocking charm bracelets at live concerts and movie premieres.
High-end jewelry brands have also been quick to hop on the trend, launching specialized collections and pieces.
Personalization
Charm bracelets allow wearers to express their personality. Each charm represents a cherished memory or a personal interest. From a tiny airplane representing your dream trip to the Middle East to a guitar showing your interest in music, charms are like testaments. For fashion-forward consumers who crave individuality, charm bracelets are the perfect accessory.
Dopamine Dressing
Dopamine dressing is a trend of wearing clothes and accessories that enhance your mood. Charm bracelets are a part of this trend, allowing you to showcase your personality in a fun way.
Versatility
Whether you’re heading out to lunch wearing jeans and a crop top or going to a formal event, charms can elevate your personality.
Charm Bracelets Are Here to Stay
Charm bracelets are proof that nostalgic accessories will always be in style. The unique combination of nostalgia, personalization, and versatility makes charm bracelets a must-have accessory in your closet for 2025.
