Boutique store owners already know that curating a store that makes EVERY woman feel confident, stylish, and fashionable is essential for business – and that includes plus size women. With this in mind, the best way to ensure boutiques get things right is to have a trusted wholesale plus sizing clothing supplier. In this article, we’ll explore everything boutiques need to know when it comes to ‘sizing up success’.
In today’s world, there’s an increasing demand for inclusive fashion, with a recognition that all of us come in different shapes and sizes.
Due to this fact, boutique stores that want to succeed must consider adding plus-size clothing to their collections.
This can sometimes lead to questions from boutique owners themselves: How do you balance your standard women’s clothing inventory with plus-size options? And how do you get things right when it comes to sourcing plus-sized items? In this article, we’ll help you make informed decisions to cater to your diverse range of customers.
Understanding the Plus-Size Market
You probably don’t need us to tell you, but the plus-size market is booming. More women than ever are seeking fashionable and comfortable clothing that fits their curves and body shapes. For a long time, the fashion world was somewhat uncatering to those on the plus-size, but now the industry is playing catch-up to get these items to a demographic that is gladly willing to pay for them. If your boutique store is able to get things right, it’ll carve out a profitable niche while securing brand loyalty and trust.
Noting the Differences Between Plus-Size and Standard Clothing
While it might seem as simple as ordering the same item but just a few sizes bigger, there are a few key things to note when it comes to plus-size clothing compared with standard sizes.
The first is that plus-size clothing is designed to accommodate a curvier figure, with a significant focus on comfort and flexibility. Therefore, don’t assume that every standard clothing item will work as a plus-size item. You want to go with options that complement someone’s size, rather than forcing them to choose something that simply doesn’t work for their build. If you want to really do research, visit a trusted plus size clothing supplier.
The second is that plus-size clothing often prioritizes versatility, meaning boutiques should look for breathable, stretchy fabrics that move with the body. Standard clothing tends to focus solely on style and trendiness, but plus-size clothing should consider the additional expectation of comfort.
Tips for Balancing Plus-Size and Standard Clothing in Your Boutique
Ideally, you want to have a boutique store that feels welcoming to every girl, woman, and lady who walks through your door. That means ensuring your boutique carries a mix of standard and plus-size clothing, catering to different body types and preferences. You can even make things exciting and original by curating your store in a way that emphasises the diversity of items on offer.
Beyond this, you can improve the image of your boutique store by training your staff about plus size vs standard clothing, and you can promote your store as an inclusive outlet that’s welcoming for everyone – no matter their size.
